OBEZIN
Two years ago we started the route to success of Obezin, the most successful slimming product on the Czech market. We have joined the team at times when it was largely unknown, and Danare – the owner – was willing to invest to all sorts of tools to find ways to succeed in the marketplace. We managed to start collaboration with several Czech celebrities, whose willingness to lose weight or keep their weight down went hand-in-hand with the brand’s claim. That turned to be the first key to success. Internet popularity of the product made it then easier to negotiate with brick-and-mortar pharmacy shops. Therefore, today Obezin is available in all distribution channels typical for vitamins and supplements. Several marketing and PR activities, which we helped to discover for Obezin, are now widely used by other resellers of natural remedies and supplements.